Access Safety

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Access Safety is a leading Canadian supplier of online safety training courses and modules, ranging from Fall Arrest Training to Bear Awareness Training.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

To increase national exposure of specific safety training courses to interested individuals as well as corporations.

Solution

Create a multi-layered AdWords account with separate Search and Shopping campaigns for each specific safety training course, exposing each ad to the most profitable geographic markets using the most efficient ad schedule while maximizing ROAS (Return On Ad Spend).

Results

After testing and experimenting with all courses in all markets, we discovered that certain courses were more susceptible to be purchased in certain geographic markets, while other courses were not. We were able to streamline ad spend according to not only the profitable but the most profitable campaigns to maximize ROI.

50% Increase in CTR

20% less CPA

75% Increase in ROI

From The Client

“Anything AdWords-related we source to Astatic. They've been extremely helpful in helping us find out where our most profitable online markets are, and have helped us take advantage of this.”

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